Create a S’MORE WEEK/MONTH for your customers, guests, and consultants: Current Customers Focus on contacting customers who have purchased from you in the past. Simply pick up the phone and say: Julie (customer’s name)! __________ (your name), calling from __________ (your company). I’m celebrating s’more week and want to know if you need s’more _______________ (candles, cleanser, clothes, containers….whatever your product is). This is an easy door opener to give her information about what’s new (remember your current catalog/products are probably new to her; she can hold a party before your fall selling season begins, then guests at her party will be the first to see the new fall line up.
On your display table, take a package of graham crackers or graham cereal, bag of marshmallows, and a chocolate candy bar. Even if your product has nothing to do with food, do this idea! Don’t say anything about why you have these items on the table. You can even put a couple of ribbons around the items to attract more attention. Eventually, the most curious person will ask you “What are the graham crackers, marshmallows, and chocolate bar for?” And you reply, “This is to remind me to ask if anyone here is looking for s’more time with kids this summer, s’more money to go on vacation, s’more _______ (name of your products), etc. If you do, I have the recipe—join my company!”
You can offer one or all of the ingredients for the s’mores to the first three people who book a party from you to use as refreshments at their party.
For your team
At you team meeting, have the same ingredients on hand. Explain that Consultants represent the marshmallows because they are the most important ingredient in sticking to customers (the graham crackers) with tasty service (chocolate bars). You can make a s’more in the microwave very quickly; about 15 seconds. After it comes out of the microwave, ask the team is anyone would love the yummy treat. Most will say yes. Then remind the team that they have the recipe to teach customers how to ___________ (stamp, cook, organize, dress, etc) and people are waiting to taste of their service.
Challenge them to use the first two ideas above at and away from their parties.
©copyright 2010 Christie Northrup, The Lemon Aid Lady™