December 11, 2010

Campaign 24 & 25 Highlights & Latest News

Welcome New Team Representatives for C24 & C25

Chandelle P

Erica R

Sonia Abdule

Elizabeth O

Melissa E

Jess C

Jennifer G

Maria C

Ashley C

Top Recruiters

Michelle B (VA) - 3

Michelle B (MD) - 1

Top Sales Representatives in Campaign 24

Michelle N - $721

Rebecca J - $650

Amy M - $480

Katie M - $443

Heidy A -$418

Top Sales Representatives in Campaign 25

Amy M - $606

Anna P - $549

Stacy M - $487

Shannon W - $367

Sonya Y - $359

Empower Women and Celebrate 125 Years of Avon with Avon Voices

As an Avon Representative you have helped to make Avon what it is today and what it will be tomorrow. As we get set to embark on our 125th year, a new and exciting venture—Avon Voices—promises to elevate the general public awareness of Avon, and you can play a large part. Since 1886, Avon has been improving the lives of women globally, and through our mission of empowerment, we have been inspiring women to achieve their dreams. To celebrate our 125th Anniversary, Avon is inviting people everywhere to join the Avon Voices Singing Talent Search and Songwriting Competition—a worldwide movement to unite and inspire through the universal language of music.

Everyone Is Invited
Avon Voices encompasses our first-ever global online Singing Talent Search, open exclusively to women, and a Songwriting Competition,and men. Announced in late August through media outlets such as Women’s Wear Daily, InStyle and Extra, Avon Voices will officially launch on December 1, 2010, during press events with Avon Chairman and CEO Andrea Jung; Fergie, six-time Grammy winner; and Diane Warren, legendary songwriter. It’s the perfect way to kick off Avon’s 125th Anniversary celebration.

December 1 also marks the date that entrants for the Singing Talent Search can begin submitting videos of their songs, through the Avon Voices Web site at The site will also feature tips and video messages from celebrities like Reese Witherspoon and Fergie, online voting and official contest rules (available December 1, 2010).

“For 124 years, Avon has been empowering generations of women to find their individual voices as they strive to make their dreams come true,” says Joe Billone, Vice President, Global Representative Branding and Communications. “Now, as we celebrate our 125th Anniversary, we are inviting women from around the world to raise their voices in song.”

Everyone is invited to be a part of the Avon Voices global community, spanning more than 60 countries all over the world. The Singing Talent Search is open to any woman in a participating country who’s at least 18 years of age—both Representatives and members of the general public are eligible to enter. Both women and men (who are at least age 18, and in participating countries) are invited to join the Songwriting Competition. And everyone, ages 13 and over, will be encouraged to vote online for their favorites in the Singing Talent Search!

This exciting endeavor extends beyond just finding the world’s next superstar. “With the holiday season in full swing, Avon Voices offers all of our Representatives a unique way to reach out to Customers,” says Joe. “Be a talent scout! Besides going out with great products, Representatives can now ask a simple question of everyone they know: who has the potential to be a star in your community?”

Talent Search and Songwriting Competition
The Singing Talent Search will accept video submissions between December 1, 2010, and February 13, 2011,* through After going through three rounds of competition, the finalists will be flown to New York City for individual coaching, styling sessions, Avon makeovers, rehearsals and in-studio recordings from October 27–November 3, 2011. They’ll perform live at the Avon Foundation for Women Gala, also held in New York City, on November 2, 2011. The finalists will join together with Avon Voices celebrities to sing and record the Avon Voices Anthem, an original song written by Diane Warren, one of the world’s most prolific songwriters. The “Avon Voices Anthem” will be available for purchase, with a percentage of the proceeds donated to the Avon Foundation for Women for its Global Campaign to End Violence Against Women and Girls. Of these finalists, up to two will then be selected—one Representative and one from the general public—as global winners of the Avon Voices Singing Talent Search!

In the Songwriting Competition, Avon is looking for original songs of three to four minutes (up to three songs can be submitted separately) that inspire or share hope and optimism, for the winners of the Singing Talent Search to sing. Submissions can be made from May 20–July 1, 2011,* at, and up to 10 winners will be announced on September 8, 2011. The winners may be offered a music publishing contract and also, their winning songs may be performed by one of the Singing Talent Search finalists, and may also appear on a professionally produced album!

While the singing submissions will be voted on online, both the singing and the songwriting submissions will also be judged by several high-profile musical celebrities. These include singer/songwriter Fergie, legendary songwriter Diane Warren and musical director David Pack. Other celebrity judges will also be involved—they’ll be announced during the December 1 press event that officially begins the competition.

Since 1955, Avon has had a proud history of philanthropic endeavors through the Avon Foundation, and Avon Voices continues that tradition. “Our 125th year is a real opportunity to commemorate and bring joy to women around the world,” says Joe. “We want to celebrate, and Avon Voices is an exciting and unique opportunity to put some fun into the business, while also creating goodwill.”
open to both women

Holiday Sales: The Gift That Keeps Your Business Growing!

Build on your holiday sales for incremental earnings in 2011. Just follow these three easy steps:

1. Convert
  • Convert gift buyers into beauty buyers with easy holiday order builders like the Holiday Brilliance Collection in C-25!

  • Use your Beauty Conversation Cards to find out Customers' needs and preferences—add that personal touch! Leave samples of those products and follow up with the 2Good 2Miss event in C-1.

  • Create a bag of beauty demos. Include Customer favorites, like Skin So Soft and Avon Naturals Minis or ANEW trial sizes. Be sure to follow up to close the sale, and then include her full-size product order when placing your C-26 order.

2. Connect
  • Get names and contact info of your gift buyers' recipients and connect! For every Customer who places an order in C-25, ask for a referral name and contact information. Then give that Customer a special freebie like the Language of Flowers Avon 2011 Calendar or the Avon Basics Care Deeply with Aloe 2011 Calendar Lip Balm as a thank-you for the lead.

  • Offer to gift wrap orders and place a FREE sample and brochure with your contact info in the package. Use this as an opportunity to make another connection with the gift recipient.

  • Host a jewelry party showcasing C-25's hottest, shiny new things. Invite your Customers and tell them to bring a friend! Offer an extra incentive to your current Customers by giving the C-25 Holiday Brilliance Collection to the Customer who brings the most friends (new potential Customers!) with them.

3. Continue
  • After the holidays, help your Customers restore and replenish for the New Year. Suggest the "Buy 1, Get 1 for $10" ANEW offer in C-25—one for a friend, one for herself!

  • Take your business to the next level by becoming an eRepresentative. Have all your business management tools in one place, plus get special benefits such as a personalized Web page and online store, access to Web Office, e-mail marketing, instant Invoices and reports!

  • Track your Customers' purchases. Use the great sales tool inside Web Office to create and automate tracking of purchases and replenishment schedules. Also find Customer follow-up and profile worksheets—you'll know exactly when and what she is ready to re-order.

  • Create your own continuity program. Entice C-25 Customers with a FREE gift if they order in C-1–C-3 2010. Use your Caselots and stock-up programs to gain inventory at low prices, and then offer deals on these products to keep your 4th Quarter momentum going well past Valentine's Day!

Jo'El (JoJo) Liberati
Making It Easy to Succeed

Creativity helps this Unit Leader to develop and train her team.

Jo'El (JoJo) Liberati from Novi, Michigan, has been selling Avon for just a year, and she's been a Unit Leader for just six months. Yet in that time, she's made herself known for her creative, resourceful methods; her devotion to her Downline's development and training; and even making her Customers a part of her team!

JoJo found Avon while battling Crohn's disease, a disabling digestive disorder that has been a part of her life since age 15. She says, "It's in remission now, but it has affected my life in a big way—I was near death. But Avon gave me confidence. It brought me out of my illness."

It was her daughter who brought about JoJo's "return" to Avon. She recalls, "When my daughter wanted makeup, I remembered that Grandma relied on her Avon Lady. I knew that if I sold, I would get a bigger discount on everyday-needs products, like cologne for my husband, body wash and shampoo. So I called my District Sales Manager, and she started me out. Then, I learned a lot by talking to other Representatives."

JoJo loves talking to people. She gives out brochures everywhere she goes, to everyone she meets. She says she's turned the Power of 3 into the Power of 8! She adds, "I'm good at customer service—I take notes on what my Customers like, so I can add stickies and highlight their brochures. If they like fragrances, I'll call them if a new one is coming up, and get feedback when they try it. I always give brochures with orders and for a few campaigns after, even if they don't order."

JoJo knows her Customers. She says, "People like to get things first, so I'll offer special savings to the first 10 Customers on Facebook." She also knows the value of feedback, and explains, "I love Preferred Preview, where you get a full-size product before it hits the brochure, plus samples and literature. But while I can't always use the product, I have Customers who can. They become my product testers—my guinea pigs. I get a review from them after they use it for two weeks. If they like it, I sell it to them at my cost. Then I can give feedback to other Customers. I also do that with demos, direct ship and Advance Order Opportunities. When I give Customers samples plus show them full-size products, it works better. They're hooked even before the products reach the brochure."

Her love of people as well as her desire to earn more drew JoJo to the Sales Leadership program. She explains, "My kids will be college-age soon, and I saw Sales Leadership as a money-making opportunity. But the camaraderie, building my confidence and getting to talk to people on a daily basis sold me, too."

JoJo recruited her mom first, and then repeat Customers who came in with larger orders. She tells them that with Sales Leadership, not only can they can save more on their own orders, but they'll also have the opportunity to earn. She also recruits young mothers who are unfamiliar with Avon. In that case, she says, "I start them off with just one full-size product, something they'll use, like mascara or body wash. They try it and it builds enthusiasm. They start selling the one product they know, and soon, they're selling others."

Since JoJo didn't have an Upline to guide her, she's eager to train and develop her own team. She explains, "I show my Downline how to be strong leaders with weekly PATD training, and also encourage the Beauty of Knowledge training at Our monthly meetings are meet-and-greets at places like the lake, so we can bring our families. We get business out of the way first, and then have a barbecue. Everybody has fun, plus no one needs to get a baby-sitter."

JoJo is great at talking, but when it comes to helping her team to prospect, she does more—she SHOWS them how to do it, plus she's attentive and available. She says, "I do the first full appointments with them, and tell them to call if they need help. If they didn't submit an order, or submit it on time, I ask why. Even if they don't have any orders, I tell them to order brochures to get the literature about upcoming products. I take them around the neighborhood to introduce themselves. I'll follow them around on a routine day or they'll follow me, to see how I talk with people and recruit."

JoJo also does plenty of product research for herself and her team—via the Internet, TV ads and word-of-mouth. She explains, "I'll use Avon's product comparison charts, and my own research from competitors' Web sites, makeup blogs and reviews of Avon products."

She's an eRepresentative, and explains, "I'm a fan of Web Office, which comes with being an eRep. I don't need to keep an order book, since it keeps track of Customers, invoices them, does the math and keeps Customer orders separated. It's easier for elderly Customers, too, because it requires less writing. But face-to-face contact is just as important as being technical or using the Web site. Even my eCustomers still prefer Representative delivery."

JoJo easily sums up the reasons behind her success. She says, "I get people to love the product and what they're doing as much as I do. My relationships with my Representatives are one-on-one—I care and listen, so I can help them reach their goals. I'm training them to be strong leaders. And if I don't know the answers to their questions, I find them out. It's like my husband says, ‘You can't be a general unless you go out with your troops.' "

The Possibilities Are Endless with Avon

So where is this goal-oriented, self-motivated Representative headed?

Mindy Madewell-Baker and family.
“The inspiration from the smile on her face every day keeps me going. She is the most positive child I have ever met. She has taught me more than I think I can ever teach her. She never gets down on herself, and she thinks it’s cool to be in a wheelchair.”

Mindy Madewell-Baker of Tahlequah, Oklahoma, is describing her eight-year-old stepdaughter Dru, who became a paraplegic when she was in a car accident at the age of four. Making Dru’s life easier is one of the reasons Mindy began her Avon career—and the other reasons include her lovely 10-year-old stepdaughter, Ivee, and supportive husband, Nick.

High school English teacher Mindy remarried just last year and, wanting extra income to make their home more handicap-accessible for Dru (which is a very costly endeavor), she turned to Avon. “With a teaching career, a brand-new marriage and two little girls—one of whom requires quite a bit of time—I learned to juggle and multitask,” she says. The need for money drove Mindy to sell, she acknowledges, “But I really didn’t know what I was doing. I just started selling.”

However, both her Upline and her District Sales Manager saw leadership qualities in Mindy, and they encouraged her to join the Sales Leadership program. It was the perfect fit. As an accomplished former basketball coach, Mindy already knew how to train, motivate and mentor—and those were just the abilities required by Sales Leadership. “I saw the limitless possibilities, and my business took off,” she explains. In just seven months, Mindy achieved President’s Club and Advanced Unit Leader status.

How did she pull this off so quickly? “Time management is a key element. Every Saturday morning I plan and strategize my week. I jot down in my planner everything that needs to be done,” she says. “You have to be goal-oriented and self-motivated. Post your goals so you see them daily and are motivated to keep moving forward.”

In addition, she’s emphatic about using samples and demos. “Customers don’t want to hear about a product; they want to see it,” she says. As for Sales Meetings, she urges Representatives to attend them. “If you don’t go to Sales Meetings, you are not doing your business or your Customers justice. The meetings are the place to learn about hot new items; to see, touch and smell the products; to learn new strategies and to develop a plan of action,” she points out. She also says that the chance to share ideas with other Representatives is priceless.

According to Mindy, her most valuable asset is her positive spirit. That’s no surprise, since “keep a positive attitude” is the mantra of most successful Representatives, because it’s the most potent tool for reaching goals, getting over hurdles and around obstacles. Mindy nurtures her positive mindset. Both she and her husband advocate reading books that nourish and develop positive thinking. One of Mindy’s favorite quotes is: “There’s a choice you have to make in everything you do; so keep in mind that in the end the choice you make makes you.” She explains that positivity is a choice: “You can get out and do something, or you can choose to say, ‘Not today.’

“I have to be honest though, selling is not always easy. On those days when it’s rainy outside, or I don’t feel well, or I need to go home and make dinner, I tell myself, ‘You have all these women in your Downline who are looking to you, and then there are the bills to pay. You just have to get yourself out of that chair and get going.’ ” For Mindy, the pleasure, excitement and fulfillment she experiences when she achievesher goals are well worth the effort invested.

So on her short lunch break at school, Mindy dashes out to get her “what’s new” bags, stuffed with samples and a brochure, into the hands of three to five potential Customers. It is one priority in her cache of strategies. But Mindy goes beyond just saying, “Hello, please browse the brochure and give me a call.” She peaks people’s interest by placing cards with their information into a monthly drawing for an Avon bundle. (Mindy’s very supportive District Sales Manager, Lori Yandell, provided her with this tip.) But, Mindy cautions, “You must, must call potential Customers within 48 hours. Follow-up is critically important to getting new Customers.” And to keep them, she advises, cater to them by adding that personal touch.

Mindy says she knows what it’s like to fall on her face. She slipped from Advanced Unit Leader (AUL) to Unit Leader when she spent more time on recruiting, but not enough time on the essential task of training her new Downline members. Since then, she has revamped her approach. Mindy’s determined to regain her AUL status—and she is very close to doing so.

What’s her proudest moment? Mindy’s one-minute video, made with her girls serving as the film crew, was a winner in the Avon Money Makeover with Suze Orman contest. This moment, which she shared with her family, including her mom and dad, meant so much. “I am very, very blessed. We needed that $10,000 award to make our home more comfortable for Dru,” she says.

The former basketball coach says that her next slam dunk will be to regain her AUL status, and take the steps necessary to achieving Executive Unit Leader. As Mindy confidently asserts, “With Avon, the possibilities are endless.”

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